April 18, 2024

As of august 2012, Pinterest became the fourth largest traffic source in the world
This puts Pinterest directly behind Google, direct traffic, and Facebook. Pinterest also drives more referral traffic than Google+, YouTube and LinkedIn combined. This puts Pinterest ahead of Yahoo organic traffic.

Over 75 Billion pins have been uploaded to Pinterest (as of September 2016)

You can make every photo on your site easily Pinnable by adding one piece of code to your site. You simply would go to the Pinterest Widget Builder and it will create a code to add to your header scripts.

An estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest.

Shopify Customers referred by Pinterest place an average order of $80, compared to $40 for customers navigating from Facebook.

In 2014 79% of Pinterest users were female. But in 2016 already 40% of the people who signed up for Pinterest were men.

Pinterest hashtags are not available on mobile.

67% of Pinterest users are under 40-years-old. Most pinners are between 18 and 29 years old.

Pinterest hashtags are not all indexed.

As of May 2012, Pinterest referrals account for 17% of social media driven revenue on Shopify.

87% of people on Pinterest have bought a product because of Pinterest. 93% use Pinterest to plan a future purchase.

According to a comscore survey, Pinterest users follow an average of 9.3 retail companies on the site.

Pinterest hashtags may redirect traffic away from your site.

Zappos shoppers are 13 times more likely to share a purchase on Pinterest than they are on Twitter.

According to Pinterest, 93% did shop online in the past 6 months.

In 2014, Pinterest rolled out Promoted Pins to a few bigger clients. In 2015, Pinterest is reportedly rolling out self-service Promoted Pins to all businesses (similar to Facebook Promotions or Adwords).

Shoppers referred by Pinterest are 10 percent more likely to follow through with a purchase than visitors from other social networking sites.

And a study by Shopify claims that the average value of sales for visitors from Pinterest is 50$ higher than for other traffic sources.

One of the more effective tactics to increase targeted distribution on Pinterest is participation on Group Boards. The tool that many people use to find the most appropriate boards for their intended audience is Pingroupie.

11% of Pinterest pins are in the Food & Drink Category.

According to Shareaholic Pinterest is the second best social networks when it comes to driving traffic to a website – right behind Facebook. Pinterest accounts for over 5% of all referral traffic. (Compared to over 25% for Facebook and less than 1% for all other social networks)

In 2014 already 75% of all traffic to Pinterest came from mobile devices. By 2015 that number was already up to 80%.

Mothers are 61% more likely to visit Pinterest as compared to the average American.

In addition, the numbers of orders via mobile devices from Pinterest have increased by 140% in the past 2 years.

While the lifespan of a tweet is less than 10 minutes, a pin can get 50% of its engagement after 3.5 months. That is incredible. That makes evergreen images all the more valuable because a pin will still be relevant months after they have been pinned.

81% of U.S. women online trust Pinterest as a source for information and advice.

In contrast to other social networks, you can reach more people with your pin than the sheer number of your followers. Many users discover pins via the search function. In fact, many Pinterest experts claim that Pinterest is not a social network at all but rather a search engine.

Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook.

Promoted pins perform as well or sometimes even better than „normal“ pins. Plus advertisers see that their earned impressions (free, no advertising) saw an increase of 20% from their paid campaigns.

83 percent of active users prefer to follow a brand than a notable celebrity.

As of February 1st 2013, 59 of the Interbrand Top 100 Brands are on Instagram, versus 69 on Pinterest.

73 percent of active users prefer to follow a beauty brand than a notable makeup artist.

79% of Pinterest users are Women.

70 percent of active users prefer to follow a hair care brand rather than a notable hair stylist.

Pinterest is undeniably powerful, but there are also a lot of generous and outrageous statistics about Pinterest floating around the Internets. For example, one statistic that is often quoted is that 47 percent of online consumers have made purchases referred (directly or indirectly) from Pinterest.

After Facebook and Twitter, Pinterest is ranked as the 3rd most popular social networking site.

One estimate cites Pinterest conversion 50 percent better than Facebook, which while impressive would mean that Pinterest’s conversion rate would be slightly above one-tenth of one percent. It takes a lot of impressions with .1 percent engagement to reach 167 percent.

Only 8 percent of European Internet users have a Pinterest account.

25% of Fortune Global 100 companies have Pinterest accounts. This is still relatively low in comparison to YouTube and Facebook. However, if you consider Pinterest’s age and rate of growth, this number is expected to climb.

Only 3 percent of European Internet users are active users of Pinterest.

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