Welcome to our exploration of one of the most iconic brands in the athletic footwear industry: New Balance. Founded in 1906, this American company has evolved from a small arch support manufacturer to a global leader in sports shoes and apparel. In this blog post, we’ll uncover 25 interesting facts about New Balance that highlight its rich history, innovative designs, and commitment to quality. Whether you’re a long-time fan of the brand or just curious about its journey, you’re sure to discover something new and intriguing about New Balance. Let’s lace up and dive in!
New Balance is an American Footwear Company Founded by William J. Riley in 1906.
Founded in 1906 by William J. Riley in Boston, Massachusetts, New Balance started as the New Balance Arch Support Company. Riley’s initial goal was to create a better arch support for shoes, which he believed would enhance comfort and stability for wearers. This focus on improving foot health laid the groundwork for the company’s future in athletic footwear. Over the years, New Balance has evolved significantly, transitioning from a small arch support manufacturer to a globally recognized brand known for its innovative running shoes and athletic gear.
New Balance Began as a Manufacturer of Arch Supports and Orthopedic Shoes for People with Foot Problems.
In its early days, New Balance specialized in producing arch supports and orthopedic shoes tailored for individuals with specific foot-related issues. The company’s commitment to providing comfort and support for those with foot problems set it apart from competitors. Riley’s designs catered to a niche market, emphasizing the importance of proper footwear in maintaining foot health. This foundation in orthopedics not only established New Balance’s reputation for quality but also influenced its later developments in athletic footwear.
The First New Balance Shoe was Launched in 1960, called the Trackster.
New Balance made its foray into the athletic shoe market with the introduction of the Trackster in 1960. This shoe was revolutionary at the time, featuring a unique design that allowed for a customizable fit with its varied widths. The Trackster was well-received by runners, marking the brand’s entry into the competitive athletic footwear industry. Its popularity among athletes helped to solidify New Balance’s identity as a serious contender in the running shoe market.
New Balance is the only major U.S. sports shoe brand that still manufactures some of its shoes domestically.
In an era where most athletic footwear is produced overseas, New Balance distinguishes itself by maintaining a portion of its manufacturing in the United States. This commitment to domestic production allows the company to ensure quality control and support American jobs. As of recent years, New Balance has produced a significant percentage of its shoes in its factories located in Massachusetts and Maine, emphasizing its dedication to American craftsmanship and local economies.
A chicken’s footprint inspired the New Balance brand’s iconic ‘N’ logo.
The distinctive ‘N’ logo of New Balance has a unique origin story, derived from the footprint of a chicken. William J. Riley, the founder, was inspired by the way chickens leave clear footprints in the ground, which led him to create a logo that symbolizes stability and balance. This logo has become synonymous with the brand, representing not only its heritage but also its commitment to performance and comfort in athletic footwear.
The New Balance 990 sneaker gained popularity as part of the US Postal Service uniform from 1983 to 2019.
The New Balance 990 sneaker became a staple in the uniforms of the US Postal Service from 1983 until 2019, showcasing its comfort and durability. This partnership highlighted the shoe’s practicality for individuals who spend long hours on their feet, making it a preferred choice for postal workers. The 990’s reputation for reliability and support contributed to its iconic status in both the running community and among everyday consumers.
New Balance has Sponsored Many Athletes.
Over the years, New Balance has built a strong reputation for sponsoring a diverse array of athletes across various sports. From professional runners to basketball players, the brand’s sponsorships reflect its commitment to supporting athletic excellence. Through these partnerships, New Balance not only promotes its products but also aligns itself with the values of performance, dedication, and achievement that athletes embody.
As of 2022, New Balance was the Fifth-Biggest Sneaker Brand in the United States.
By 2022, New Balance had established itself as the fifth-largest sneaker brand in the United States, a significant achievement in a highly competitive market. This ranking underscores the brand’s effective marketing strategies, innovative product offerings, and strong customer loyalty. New Balance’s ability to resonate with consumers seeking both performance and style has contributed to its growth and prominence in the athletic footwear industry.
New Balance also makes athletic apparel, including shorts, hats, jackets, and shirts.
In addition to its renowned footwear, New Balance has expanded its product line to include a wide range of athletic apparel. The brand offers various items such as shorts, hats, jackets, and shirts designed for performance and comfort. This diversification allows New Balance to cater to the complete needs of athletes and fitness enthusiasts, providing them with stylish and functional gear to complement their footwear choices.
The company’s breakthrough came in the 1970s with the running craze in the US.
The 1970s marked a significant turning point for New Balance, coinciding with the running boom in the United States. As more people took up running as a form of exercise and competition, the demand for high-quality running shoes surged. New Balance capitalized on this trend by promoting its innovative designs and commitment to comfort and support. The brand’s focus on performance-oriented footwear, particularly models like the 320 and 990, helped it gain traction among serious runners and casual athletes alike, establishing New Balance as a key player in the athletic shoe market.
New Balance’s initial target market was people who worked all day.
In its early days, New Balance primarily targeted individuals who spent long hours on their feet, such as factory workers and nurses. The company’s emphasis on comfort and support in its footwear resonated with this demographic, as they required shoes that could withstand the rigors of daily wear while providing adequate support. This focus on practicality laid the foundation for New Balance’s later success in the athletic footwear market, as the brand’s core principles of comfort and performance continued to appeal to a broader audience.
New Balance promotes sustainability by using recycled materials in shoes and offering a shoe recycling program.
In recent years, New Balance has made strides in promoting sustainability within its operations. The company has begun incorporating recycled materials into its shoe production, aiming to reduce waste and environmental impact. Additionally, New Balance offers a shoe recycling program, encouraging customers to return their old footwear for proper recycling rather than discarding them. These initiatives reflect the brand’s commitment to environmental responsibility and its recognition of the importance of sustainable practices in the modern marketplace.
New Balance supports charity initiatives like the American Cancer Society’s ‘Lace Up For The Cure’ campaign.
New Balance has a long history of supporting charitable initiatives, one of which is the American Cancer Society’s ‘Lace Up For The Cure’ campaign. This initiative encourages individuals to participate in fundraising events while raising awareness for breast cancer research and support. By aligning itself with such causes, New Balance demonstrates its commitment to social responsibility and community engagement, using its platform to promote health and wellness beyond just athletic performance.
The brand actively supports mental health awareness and initiatives.
In addition to its philanthropic efforts in physical health, New Balance is an advocate for mental health awareness. The brand recognizes the importance of mental well-being in overall health and fitness, and it has partnered with various organizations to promote mental health initiatives. Through campaigns and sponsorships, New Balance aims to reduce stigma surrounding mental health issues and encourage open conversations, reflecting a holistic approach to health that encompasses both physical and mental aspects.
It Produces over 4 million Pairs of Shoes each year.
New Balance has a robust production capacity, manufacturing over 4 million pairs of shoes annually. This impressive figure highlights the brand’s ability to meet the demands of a diverse customer base while maintaining its commitment to quality. The scale of production allows New Balance to cater to various markets, from casual wearers to serious athletes, ensuring that it remains a competitive force in the athletic footwear industry.
Advanced technical features distinguish the company’s shoes.
New Balance is known for integrating advanced technical features into its footwear, setting its products apart from competitors. Innovations such as cushioning technologies, stability enhancements, and breathable materials are designed to improve performance and comfort for athletes. The brand’s commitment to research and development ensures that its shoes meet the evolving needs of athletes, providing them with the support and functionality required for optimal performance.
In 2020, New Balance Debuted its Fresh Foam Technology.
In 2020, New Balance introduced its Fresh Foam technology, a significant advancement in cushioning designed to enhance the running experience. This innovative foam provides a plush, lightweight feel, offering superior comfort and support during runs. The Fresh Foam technology reflects New Balance’s dedication to continuous improvement and innovation in footwear design, catering to the needs of runners seeking both performance and comfort.
New Balance was a Major Sponsor of the 2020 Tokyo Olympics, providing Official Gear for Athletes.
As a major sponsor of the 2020 Tokyo Olympics, New Balance played a key role in outfitting athletes with official gear. This partnership allowed the brand to showcase its commitment to supporting elite athletes on a global stage. By providing high-quality apparel and footwear, New Balance reinforced its position as a trusted brand among top competitors while promoting its dedication to excellence in sports.
Bill Clinton, known for his fondness of New Balance sneakers, often jogged in the 1500 model.
Former President Bill Clinton has been known for his love of New Balance sneakers, particularly the 1500 model, which he often wore while jogging. Clinton’s public endorsement of the brand helped elevate its profile and appeal, especially among those who admired his active lifestyle. His association with New Balance highlights the brand’s reputation for comfort and practicality, making it a popular choice for individuals seeking reliable footwear for exercise and daily wear.
New Balance Also Sponsors International Running Events such as the London Marathon and Berlin Marathon.
New Balance has established itself as a prominent sponsor of major international running events, including the London Marathon and the Berlin Marathon. These sponsorships not only showcase the brand’s commitment to the running community but also provide an opportunity to connect with athletes and enthusiasts from around the world. By supporting these prestigious events, New Balance reinforces its dedication to promoting running as a sport and encourages participation at all levels, from elite athletes to casual runners.
In 2015, New Balance entered the soccer market by signing a deal with the prestigious Liverpool FC.
In 2015, New Balance expanded its reach into the soccer market by signing a sponsorship deal with Liverpool FC, one of the most storied football clubs in the world. This partnership marked a significant step for New Balance as it sought to establish a presence in a highly competitive sports segment. By providing Liverpool with high-performance kits and footwear, New Balance aimed to leverage the club’s global fanbase and enhance its brand visibility in the soccer community.
New Balance has Eight Signature Lines.
New Balance offers a diverse range of products through its eight signature lines, each designed to cater to different athletic needs and preferences. These lines include popular models like the 990, 574, and Fresh Foam, which are tailored for various activities such as running, walking, and lifestyle wear. Each signature line incorporates specific technologies and design elements to enhance performance, ensuring that customers can find the right shoe to meet their individual requirements.
In 1976, Running World magazine awarded the 320 running shoes as the top-rated.
The New Balance 320 running shoe received top honors from Running World magazine in 1976, solidifying its reputation as a leading choice among runners. This accolade highlighted the shoe’s superior comfort, fit, and performance, making it a favorite among both casual and competitive runners. The recognition from a respected publication helped to elevate New Balance’s status in the running community and contributed to the brand’s growing popularity during the running boom of the 1970s.
Marking its 110th anniversary in 2016, New Balance launched a limited-edition sneaker line with premium materials.
In 2016, to celebrate its 110th anniversary, New Balance launched a limited-edition sneaker line that featured premium materials and craftsmanship. This special collection paid homage to the brand’s heritage while showcasing its commitment to quality and innovation. The anniversary line not only attracted collectors and enthusiasts but also reinforced New Balance’s position as a leader in the athletic footwear industry, blending tradition with modern design.
New Balance Created a Special Edition Shoe to Commemorate the 30th Anniversary of the 990 model.
To honor the 30th anniversary of its iconic 990 model, New Balance released a special edition shoe that celebrated the legacy of this beloved sneaker. The 990 has been a cornerstone of the brand’s lineup since its introduction, known for its blend of performance and style. The anniversary edition featured unique design elements and materials that paid tribute to the shoe’s history, appealing to both long-time fans and new customers alike. This release underscored New Balance’s commitment to innovation while honoring its rich heritage in the athletic footwear market.
Frequently Asked Questions about New Balance:
1. What is the history of New Balance?
New Balance was founded in 1906 by William J. Riley, who started by creating arch supports for shoes. The company initially focused on orthopedic footwear before expanding into athletic shoes in the 1960s. New Balance gained popularity for its innovative designs and commitment to quality, becoming a major player in the athletic footwear market. The brand has since embraced a philosophy of performance and comfort, leading to its current status as a globally recognized name.
2. What makes New Balance shoes different from other brands?
New Balance shoes are known for their emphasis on fit, comfort, and performance. The brand offers a wide range of sizes and widths, catering to different foot shapes. They often incorporate advanced technology in their designs, such as cushioning systems and breathable materials, which enhance the overall performance for athletes and casual wearers alike. Additionally, New Balance prioritizes quality craftsmanship, with many of their products made in the USA.
3. Are New Balance shoes good for running?
Yes, New Balance shoes are highly regarded in the running community. They offer various models designed specifically for different types of runners, whether you’re a beginner or an experienced marathoner. Many of their running shoes feature advanced cushioning, stability, and support systems tailored to help runners perform at their best while minimizing injury risk.
4. How do I choose the right size for New Balance shoes?
To find the right size, it’s recommended to measure your feet and refer to New Balance’s size chart. Their shoes often come in various widths (narrow, standard, wide, and extra wide), allowing for a more customized fit. It’s also helpful to try on shoes in the afternoon when your feet are slightly swollen, as this can give a better indication of fit during actual use.
5. Where are New Balance shoes made?
New Balance produces shoes in various locations, including the United States, the United Kingdom, and other countries. The brand is known for its commitment to domestic manufacturing, with a significant portion of its shoes made in the USA. They have factories in Massachusetts and Maine, where they produce certain models, emphasizing quality and craftsmanship.
6. What is the New Balance return policy?
New Balance typically offers a 30-day return policy for unworn and unused shoes. Customers can return items purchased directly from their website or authorized retailers. It’s advisable to keep the original packaging and receipt for a smooth return process. Always check the specific return policy on the New Balance website or the retailer from which you purchased for the most accurate information.
7. What technologies does New Balance use in their shoes?
New Balance incorporates various technologies in their footwear, including:
- Fresh Foam: A cushioning system designed for comfort and support.
- ABZORB: A foam that absorbs impact and provides cushioning.
- Ndurance: A rubber compound for durability in high-wear areas.
- FuelCell: A lightweight and responsive foam for propulsion. These technologies aim to enhance performance, comfort, and longevity.
8. Are New Balance shoes environmentally friendly?
New Balance has taken steps towards sustainability by implementing eco-friendly practices. They have initiatives aimed at reducing waste and using recycled materials in some of their products. However, the extent of their sustainability efforts can vary by product line. For those interested in eco-friendly options, it’s worth exploring specific models that highlight sustainable practices.
9. What are the most popular New Balance shoe models?
Some of the most popular New Balance models include:
- 990 Series: Known for its classic design and comfort, popular among both runners and casual wearers.
- Fresh Foam 1080: A highly cushioned running shoe favored for long distances.
- 574: A lifestyle sneaker that combines retro style with comfort.
- 860 Series: Designed for stability and support, ideal for overpronators. Each model serves different needs, so it’s important to choose based on your specific requirements.
10. How can I clean my New Balance shoes?
To clean New Balance shoes, it’s recommended to use a damp cloth to wipe away dirt and stains. For deeper cleaning, remove the insoles and laces, and wash them separately. Use mild soap and water to scrub the shoes gently, avoiding harsh chemicals. Air dry them at room temperature, away from direct sunlight or heat sources, to maintain their shape and materials.
